Consumer Psychology. Theories & Applications, Paperback/***

Descriere & specificații

Consumer Psychology : Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. Publisher: SAGE Publications Ltd Number of pages: 376 Publication date: 2023 Dimensions: 186 x 233 x 22 Cover type: Paperback / softback

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