Innovation Management. 4 ed, Paperback/***

Descriere & specificații

Structured around the authors’ unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in today’s ever-changing world. Publisher: Bloomsbury Publishing PLC Author(s): Rick (Cranfield School of Management, UK) Mitchell Number of pages: 496 Publication date: 2025 Dimensions: 254 x 181 x 27 Cover type: Paperback / softback

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