Pearson Education Limited
Marketing Management and Strategy. 4 ed, Paperback/Phil Stern
541,99 lei
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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Publisher: Pearson Education Limited Author(s): Phil Stern Number of pages: 464 Publication date: 2006 Dimensions: 198 x 266 x 26 Cover type: Paperback / softback
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